Tagged gtm
6 essays
- Shutting down hey anna An ablation test proved the product worked. A benchmark pilot backed it up. A real GTM effort still couldn't move traffic. What a good product without distribution actually looks like, and what I'm keeping from it.
- Cheap intelligence makes the incumbents richer Cheap intelligence does not destroy value; it relocates it. Follow the money down the stack as the model commoditises and it lands in the layers a falling token price can't reach: proprietary data, workflow lock-in, distribution. The SaaS apocalypse is real and aimed at the wrong layer. It comes for the thin wrappers and the pure-model labs; the incumbent with a real moat just got a cheaper engine bolted into it.
- Google wins consumer AI on distribution Models are getting cheap and similar to each other. Once that finishes, the winner is whoever already has the users and can afford to give the thing away. Google has both.
- Live billing as a forcing function I put off turning billing on at hey anna for longer than I should have. Taking payments tells you immediately which parts people will actually pay for. Everything before that is a guess you're allowed to keep.
- The unit economics of a one-person AI product About 40% of what it costs me to run hey anna is the Claude API bill. Most SaaS advice assumes serving one more customer is free, and it stops working once that isn't true. Free trials get expensive and going viral can hurt.
- The Wayback Machine is an investigative tool A company's old website is public and almost nobody looks at it. Put last year's homepage next to this year's and you can usually see what they quietly stopped claiming. Takes about twenty minutes.