About

Callum van den Enden

Co-Founder - YouQ.ai
Head of Product & AI - BrandNinja.ai

Product leader by day, startup founder by night, and generalist at heart. With a background spanning product management, data analytics, and enterprise sales, I've helped scale Australia's leading travel platform, revolutionised government digital services, and now build AI products that transform how businesses operate.

Currently serving as Co-Founder of an AI education startup, and Head of Product & AI at a rapidly growing B2B SaaS. I believe in thinking before speaking, speaking before acting, and picking a direction before moving (but then moving fast).

What really gets me going is the intersection of product design with microeconomics, philosophy, and psychology. I believe understanding human behaviour is key to creating intuitive, enjoyable products. After all, we're building for people, not robots (at least for now).

I'm passionate about sharing insights on efficiency, optimization, and the art of being productively busy while maintaining time for what matters.

This blog is where I share practical insights on product leadership, startup life, and the pursuit of professional versatility. Expect honest conversations about balancing multiple roles, implementing cutting-edge tech, and living a life you love while wearing many hats.

Always open to connecting with fellow product & tech enthusiasts, AI aficionados, or anyone who enjoys a good conversation about building things that make a difference.

P.S. I may be open to part-time consulting opportunities. Always keen to tackle new challenges in the product space.